Who are the Millennials
?
The Millennial Generation, also known as Generation Y, is the largest generation,
surpassing the Baby Boomer Generation in size. This generation follows Generation X, but
researchers have not yet reached a consensus on the beginning and end dates. All studies
and surveys do not all use the same demographic definition, making it difficult to
determine the unique attributes of this generation compared to another. Definitions can
range from those born after 1977 to 1982 onwards or a more definite range, as in born
1981 to 1991. The author’s preferred definition of the Millennial age range is those born
1981 to 1993 because it encompasses a group of people who were old enough to
remember 9/11. The generation following the Millennial Generation has yet to be defined,
but some claim the next generation begins with those born in the early 2000s.
Generational cohorts are largely defined by shared events during a particular time
span. The impact of external events can change the trajectory of generations. For example,
the Silent Generation is defined as the children of the Great Depression and World War II.
These events made them trusting of the government, loyal, and indifferent. For the
Millennial generation, events such as 9/11, the wars in Iraq and Afghanistan, and the
recession of the late 2000s changed the world in which they came to maturity. While large
in scale, these events also had an impact on the individual worlds of the generation’s
members. The full effects of these events may not be seen or understood yet.
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A generation can also be defined by engaging in the same behavior or activity. For
Millennials, this activity would likely be the use of technology. Unlike previous generations,
Millennials grew up using and being exposed to computers, cell phones, and other
technological advancements. Computer and technology literacy is similar to language
fluency—it is easier to learn at a younger age. People in this generation approach
technology natively, while members of other generations had to learn the technology while
already adults, making it more difficult to acquire the same skills. In a Pew Research Center
study, when asked what defines their generation, 24% cited technology use as the
distinctive factor of their generation (Pew Research Center, 2010, p. 5). This use has
transformed the way people of this generation interact with one another. An estimated
75% have a profile on a social networking site (Pew Research Center, 2010, p. 25). Social
networking has changed the way community is defined for this generation.
Millennials are the most diverse generation in United States history with 61%
White, 14% Black, 19% Hispanic, and 5% Asian (Pew Research Center, 2010, p. 1).
Subsequent generations will become increasingly diverse. Based on the millennial
demographics, it is likely that the next generation will be the first without a white majority.
Millennials are also defying other previous generational trends, such as getting married in
one’s early 20s. Currently, only 21% are married, but 34% are parents (Pew Research
Center, 2010, p. 12). Many Millennials are holding off on marriage because of their financial
positions; others may just not value marriage as much, having grown up with divorced
parents. The fact that many are still living with family members (47%) may prevent some
from starting a family. Millennials are also the least religious generation, with 25%
unaffiliated with any religion (Pew Research Center, 2010, p. 85). Politically, this
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generation is largely Democrat leaning with 54% reporting as Democrat in 2009 and 62%
in 2008 (Pew Research Center, 2010, p. 63).
Since coming into adulthood, many Millennials have faced difficulty in the workforce
due to the economic downturn. As of 2010, 37% of Millennials are unemployed or out of
the workforce (Pew Research Center, 2010, p. 2). Many are avoiding going into the
workforce by staying in college longer. This is putting the Millennial generation on track to
become the most educated generation in American history. 39.6% are enrolled in college
(as of 2008) while 54% have at least some college. Even with the bleakness of their
economic conditions now, the vast majority of Millennials (88%) are optimistic that they
will earn enough in the future to live a good life (Pew Research Center, 2010, p. 40).
Many researchers focus on the character traits of the generation as a whole. These
“common” generational traits have no statistical backing and are typically based on the
perceptions of an older generation. The current debate among researchers is between two
conflicting images: an altruistic and civic-minded generation or a materialistic and selfabsorbed
generation. William Strauss and Neil Howe, in their 2000 book Millennials Rising:
The Next Great Generation, predict that the Millennial generation will have a strong sense of
global and local community. Jean Twenge, in her 2006 book Generation Me, points to
personality survery showing increasingly narcissism in this generation to construct her
image of the Millennial generation as a materialistic and self-absorbed one. Surveys and
studies have been gathered to make the case for each side, showing how difficult it is to
construct one, complete image. Such characteristics cannot be applied to or representative
of an entire generation.
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